Privacy Policy
We collect only what we need, use it only for what we say, and never sell it to anyone.
This privacy policy explains how The Bagmark ("we", "us", "our") collects, uses, and protects your personal information when you visit our website at thebagmark.com or place an order with us.
We take your privacy seriously. This policy is written in plain English — no legal jargon, no small print designed to confuse. If you have any questions, email us at hello@thebagmark.com.
Last updated: May 2026.
Who we are.
The Bagmark is an online retail brand based in London, United Kingdom. We sell bags and accessories through our website at thebagmark.com.
For the purposes of UK data protection law, we are the data controller of your personal information.
Company name: Bagmark Ltd.
Registered address: 279 Wyndhurst Road, B339DL
Email: hello@thebagmark.com
What information we collect.
We collect personal information in the following ways:
When you place an order — your name, email address, delivery address, billing address, and payment information. Payment details are processed securely through Shopify Payments or our payment provider and are never stored directly by us.
When you create an account — your name, email address, and password. Your password is encrypted and we cannot see it.
When you sign up to our newsletter — your email address and, if provided, your name.
When you contact us — your name, email address, and the content of your message.
When you visit our website — your IP address, browser type, pages visited, and time spent on pages. This is collected automatically through cookies and analytics tools. See the cookies section below for more detail.
We do not collect sensitive personal data such as health information, political opinions, or financial information beyond what is necessary to process your payment.
How we use your information.
We use your personal information for the following purposes:
To process and fulfil your order — including sending order confirmations, dispatch notifications, and tracking information. This is necessary to perform the contract between us.
To communicate with you about your order — if there is an issue with your order, a delay, or a question about your return. This is necessary to perform the contract between us.
To send you marketing emails — only if you have opted in to receive them. You can unsubscribe at any time using the link in any email or by contacting us directly. This is based on your consent.
To improve our website — we use anonymised analytics data to understand how visitors use our site and where we can improve. This is based on our legitimate interest in running a functional website.
To comply with legal obligations — including tax records, fraud prevention, and responding to lawful requests from authorities.
We will never use your information for any purpose not listed above without asking your permission first.
Who we share your information with.
We do not sell, rent, or trade your personal information to any third party.
We share your information only with the following trusted service providers, who process it on our behalf and under strict data protection agreements:
Shopify — our ecommerce platform, which processes orders and stores customer data on secure servers. Shopify is compliant with GDPR and UK data protection law. You can read Shopify's privacy policy at shopify.com/legal/privacy.
Shipping and courier partners — we share your name and delivery address with our courier in order to deliver your order. They use this information solely for delivery purposes.
Email marketing provider — if you subscribe to our newsletter, your email address is stored with our email provider, currently Klaviyo. You can unsubscribe at any time.
Payment providers — payment information is processed securely by our payment provider. We do not store card details.
Google Analytics — we use Google Analytics to understand website traffic and behaviour. This data is anonymised and aggregated. You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on.
We may also disclose your information if required to do so by law, or to protect the rights, property, or safety of The Bagmark, our customers, or others.
How long we keep your information.
Order information — we keep records of your orders for six years in line with UK tax law requirements.
Account information — kept for as long as your account is active. You can request deletion of your account at any time.
Newsletter subscriptions — kept until you unsubscribe or request removal.
Website analytics — anonymised and aggregated data is kept for up to 26 months.
Contact enquiries — kept for up to two years in case of follow-up queries.
When we no longer need your information, we delete it securely.
Your rights.
Under UK data protection law, you have the following rights regarding your personal information:
The right to access — you can request a copy of the personal information we hold about you.
The right to rectification — you can ask us to correct any inaccurate or incomplete information.
The right to erasure — you can ask us to delete your personal information, subject to certain legal exceptions.
The right to restrict processing — you can ask us to limit how we use your information in certain circumstances.
The right to data portability — you can ask us to provide your information in a portable format.
The right to object — you can object to us processing your information for direct marketing purposes at any time.
The right to withdraw consent — where we rely on your consent to process your information, you can withdraw it at any time.
To exercise any of these rights, email us at hello@thebagmark.com. We will respond within one calendar month.
If you are unhappy with how we have handled your personal information, you have the right to complain to the Information Commissioner's Office (ICO) — the UK's data protection regulator — at ico.org.uk or by calling 0303 123 1113.
Cookies.
Our website uses cookies — small text files stored on your device — to make the site work, remember your preferences, and help us understand how visitors use the site.
We use the following types of cookies:
Essential cookies — necessary for the website to function. These cannot be switched off. They include cookies that remember items in your bag and your login status.
Analytics cookies — used to understand how visitors interact with our website. This data is anonymous and helps us improve the site. Includes Google Analytics.
Marketing cookies — used to track the effectiveness of our advertising, if applicable. These are only placed with your consent.
When you first visit our website, you will be asked to accept or manage your cookie preferences. You can change your preferences at any time using the cookie settings link in the footer.
You can also control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website.
Security.
We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, or disclosure. Our website uses SSL encryption — indicated by the padlock in your browser address bar.
Payment information is processed through our secure payment provider and is never stored on our servers.
No method of transmission over the internet is completely secure. While we do our best to protect your information, we cannot guarantee absolute security.
Third party links.
Our website may contain links to third party websites — bookshops, publishers, and other brands we reference in our editorial content. We are not responsible for the privacy practices of those websites. We encourage you to read their privacy policies before providing any personal information.
Changes to this policy.
We may update this privacy policy from time to time. When we do, we will update the date at the top of this page. If we make significant changes, we will notify you by email if you have an account with us or have subscribed to our newsletter.
We encourage you to review this policy periodically to stay informed about how we protect your information.
Contact us.
If you have any questions about this privacy policy or how we handle your personal information, please contact us:
Email: hello@thebagmark.com Response time: within one working day, Monday to Friday.
"We are a small brand that takes privacy seriously. Your information is safe with us."